How a smart click strategy makes a 20% difference in your energy commodity price
Are you sure you are not wasting €100 000 per year on your energy budget?
For companies with an annual energy spend of around €2 million, commodity and non-commodity combined, savings are often hiding in plain sight.
In practice, organisations achieve an average saving of 8% on the commodity part of their energy budget. Not through luck or market timing, but through structure.
Those savings typically come from three levers:
- Contract tendering
- Click strategy
- Invoice control
Yet one lever is underestimated.
Clicks without a strategy feel active, but reduce control.
Most click decisions happen reactively.
Prices rise. Budgets come under pressure. A click is made.
It feels like active management.
In reality, there is no predefined decision framework.
Each click becomes a one-off decision.
Uncertainty increases. Budget control decreases.
Depending on market conditions and risk profile, power and gas click moments makes up to a 20% difference in the commodity price.
“The misunderstanding about click strategy is that it’s a choice between fully fixed or fully floating. The real value lies in between. By aligning click moments with budget targets and risk appetite, you build a unit price that leaves room to benefit from market evolutions.”
Volatility is not the enemy. Disorganization is.
Looking at historical forward prices, the same pattern repeats itself every year.
Within a single delivery year, electricity and gas prices often fluctuate by tens of percent.
This means the exact same volume can be fixed at very different prices within the same year.
- Companies that fix everything at once depend entirely on timing.
- Companies that spread decisions build their price step by step and end up closer to the market average.
- Organisations that take those decisions within a predefined framework consistently perform better than the average.
Not by predicting the market.
But by organising decisions.
A click strategy starts from your organisation.
A well-designed click strategy answers critical questions:
- How sensitive is your budget to price fluctuations?
- What level of risk is acceptable?
- Which volumes must be secured, and which can fluctuate?
- Over what time horizon are decisions spread?
These answers translate into a clear framework with predefined click moments, bandwidths and rules.
Without structure, volatility controls you.
With structure, volatility becomes a tool.
